Art direction and design

Marcel Broodthaers: A Retrospective
February 14–May 15, 2016

Originally a poet, the provocative Belgian artist Marcel Broodthaers had a profound interest in the relationship between image and language, and his art often explored the nature of objects and their potential to have multiple meanings. The exhibition’s title wall is a projection that uses typography found throughout his œuvre and references his filmic pursuits. The advertising campaign layers iconic artworks above the messaging, challenging the expected clarity of advertisements, while exploiting the object-centric qualities of these works.

Designed at The Museum of Modern Art, and organized by Christophe Cherix with Francesca Wilmott

Creative Direction: H.Y. Ingrid Chou; Art Direction and Design: Damien Saatdjian; Production: Claire Corey, Tom Black; Typefaces: Akzidenz Grotesk, Minion Pro

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