Redesigning an iconic museum’s identity for a new era.
The Museum of Art, New York

Art direction, identity systems, strategy

Client: The Museum of Modern Art, New York

2019

Before reopening with a larger footprint and a new approach to showcasing our collection, we worked with Order to evolve and define a more modular, adaptable, and scalable design system for our advertising and related materials.

Designed with the entire MoMA Design Studio, in collaboration with Order; Photos: Mari Juliano