Looking at an object of desire, destruction, and obsession.
Automania

Art direction, advertising, motion

Client: The Museum of Modern Art

2021–2022

This exhibition takes an in-depth look at an object that has inspired countless examples of innovation, social transformation, and critical debate among designers and artists working in varied media. 

For the ad campaign, we commissioned motion designer Fionn Breen to pair a range of words that one might associate with each automobile, complicating how we understand these “rolling sculptures.”

Organized by  Juliet Kinchin with Andrew Gardner; Exhibition art direction and design: Derek Flynn; Advertising art direction: Kevin Ballon and Damien Saatdjian; Motion design: Fionn Breen; Writer/editor: Carolyn Kelly; Production assistant: Emily Bahret.