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The largest American museum presentation centered around the artist’s sculptures in almost 50 years, Picasso Sculpture explored how the artist upended sculptural and artistic history by redefining and reinterpreting classic themes throughout his career. In that same spirit, we redrew Bodoni, arguably one of the most classic typefaces, and one often used by the artist in his publications and posters. By modifying the typeface’s graceful contrasts and subtle curves, it paralleled his sculptures’ heavier forms and proportions, while still retaining its classic heritage.
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Awarded 2016 Print Regional Design Annual
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Designed at The Museum of Modern Art, and organized by Ann Temkin and Anne Umland, with Nancy Lim
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Creative Direction: H.Y. Ingrid Chou; Art Direction and Design: Damien Saatdjian; Photographs: Martin Seck, Damien Saatdjian; Typefaces: Pablo (custom by Damien Saatdjian), Mercury (Hoefler & Co.)
