Frank Lloyd Wright at 150: Unpacking the Archive
Art direction, exhibition design
Client: The Museum of Modern Art
2017
In 2012, The Museum of Modern Art and Columbia University jointly acquired Frank Lloyd Wright’s archives, which includes over 500,000 documents, including drawings, photographs, models, and building fragments. To commemorate the architect’s 150th birthday, MoMA invited scholars from a variety of fields to quite literally “unpack” this archive and curate individual galleries within the exhibition, each dedicated to an object or cluster of objects of their choosing.
For the exhibition identity, we designed a system rooted in indexes and cataloguing, with each gallery centered around a theme and the object from which that theme was derived. This system was deployed across the title wall, gallery titles, section texts, and video stills.
Organized by Barry Bergdoll with Jennifer Gray; Creative Direction: H.Y. Ingrid Chou; Art Direction and Design: Damien Saatdjian; Design: Danielle Hall; Production: Claire Corey, Tom Black; Film Production: MoMA Digital Media; Photographs: Martin Seck, Damien Saatdjian; Typeface: Suisse (Swiss Typefaces)